Why Do You Want to Work For Us?
Read everything you can about the company, including the website, news articles, profiles of employees, and any tidbits on LinkedIn. If you or your friends know employees at the company, ask if they can speak to you about what the company is like.
Try to get a sense of what the company culture is and what its goals are. Once you've done your homework, you need to figure out how the company ties into your own career path and future.